You know what the best is?

Everyone wants to be the best. Everyone wants to work hard and get serious about something. But in the world I grew up in, nobody really knew what that was. Some people tried to argue the college they went to was the best, but most people knew deep down it didn’t really matter. Then when my friends and I graduated, everyone got jobs. Nobody really compared those, because jobs don’t really matter either. There’s really nothing you can do to compete with other people.

Business though, has always had competition. Up until now, competition in the US, was to make the most, buy the most, be the biggest, the most prestigious… that was being the best on a certain level.

I think things are changing though. It’s no longer about who makes the most, but who can make the most and use the least. It’s efficiency. The outcome is less important than the input. If you have a truck that can haul a cruise ship but you get a mile a gallon, people aren’t impressed anymore.

With Nick and I, our results are vague. We have no idea how much water we will distill. The intrigue of this project is how much we need to invest to figure that out. We need just a few hundred bucks to test this idea. If we make lots of water, we’ll be successful. If we don’t, no one’s really holding us accountable.

Use as little as you can (money, energy, stress) to make the most. This is the future. You won’t be broke, you won’t be tired and you won’t burn out once it’s over. But if you make any progress, you’ve succeeded.

The people who win at life aren’t the best at anything. It’s the people who use the least to make the most who bring home the trophy.